The Norwegian discount supermarket, REMA 1000, is thriving in Denmark. High-quality products at a low price point resonate with the Danish consumers, making the grocery chain a favourite in the market.
Yet, price won’t win over the Danish consumers alone. High demands for quality and social responsibility cannot be compromised. As a company based on strong values, REMA 1000 has taken upon their shoulders to source more local products and prevent food waste through smarter packaging solutions. Without having to up the price.
With the new strategy and packaging concept for REMA 1000’s own label, the supermarket highlights responsibility and integrity, while letting the price speak for itself. The new design also invites for greater interaction. Whether that is firing up the barbecue, applying lotion or cooking up a stew. With a dynamic and welcoming design, the products’ benefits are communicated more clearly.
In the fight for attention, REMA 1000’s new packaging design stands out and signals familiarity, joy and transparency. Key to Danish consumers and key to continue Rema 1000’s growth.
Our design for REMA1000 is the 2019 winner of the international Vertex Award and PLMA’s annual Salute of Excellence Award.