Since 1850, Beauvais has been part of the Danish lunch and dinner table. With new players and international brands entering the market, the traditional Danish food manufacturer looked to regain its relevance with consumers through a range of new products and a design strategy to support the journey forward.
At Everland, we worked with Orkla, the company behind Beauvais, to build a revised brand platform to serve as the foundation for new products, a revamped design universe and brand communications. The work is gradually entering the market, helping Beauvais regain relevance with today’s consumers.
Our design balances the history and heritage of Beauvais with their aspiration to serve modern Danish families constantly evolving needs. The range spans a wide range of products with dynamic designs that positions each of the product while simultaneously tying them all together.