Hurray! We’ve won a Vertex Award for our complete redesign of REMA 1000’s private label brand in Denmark.
Vertex Awards is the biggest design award among retailers’ own brands, which makes us very excited about this global acknowledgement. The prize underlines the importance of strategic design and how it can facilitate a brand’s commercial ambitions.
“We’re thrilled to take home a Vertex Awards for our design so high-fives to the design and team and REMA 1000 Denmark for the great collaboration,” adds Mikael Tonning, Design Director and Partner hos Everland. “It is a great example of how design can create an engaging shopper experience and facilitate high growth ambitions.”
The new packaging design is part of a complete rebranding of the Norwegian supermarket chain in Denmark. The result seeks to elevate the shopper experience while bringing more attention to the retailer’s social responsibility and purposeful discount position.