Tea for Millions. New Design for Major Japanese E-Tailer Askul.

If you need office supplies in Japan, you turn to Askul. As a matter of fact, if you need anything in Japan, you turn to Askul.

Founded in 1963, the commerce giant now sells more than 40,000 products through its website and catalogue. From paper and pens to chairs and tea – all delivered anywhere in Japan within 24 hours.

For a new Ceylon tea product, we tapped into Askul’s incredible sense of design to develop an appealing packaging design based on a simple yet intriguing illustration style. Something that takes their private label to the next level and fits in at the office, at home or in your hotel room.

The classic and popular black Ceylon tea is ready to be ordered and enjoyed as you read this.