IKÉA x Læsk
Democratising
Kombucha
Deliverables: Packaging design
In November last year, IKEA announced the second edition of their startup program IKEA Bootcamp. Our friends at Læsk were among the 18 passionate and innovative start-ups to join the program in Älmhult
For the IKEA Bootcamp, growth-stage start-ups are invited to take on the challenges regarding being affordable, accessible and having a positive impact on people, society and the planet.
Together, Læsk and IKEA set out to test the opportunities in enabling people to micro-brew their own kombucha at home. Combining expertise in fermentation and DIY experiences, they co-created a complete kombucha brewing kit solution including tea, jar and kombucha.
LÆSK asked EVÉRLAND to bring the new LÆSK design to life with the usual touch of LÆSK’s tongue-in-cheekiness. And it’s as easy as 1, 2, 3. First, you brew tea, mix in some sugar and then add a can of kombucha. Then it’s alive and ready. A simple journey that was the inspiration for the design experience too.
