Working with Danish brewery giant Carlsberg for more than 15 years, we have had the privilege to help design, implement and launch hundreds of products. Most recently we have helped implement the new masterbrand design, reposition Carlsberg on the German market, breathe new life into the Black Gold pilsner and developed the highly anticipated 1883.
From the cool cat of beers to an overlooked lager in the Carlsberg range, Black Gold needed to tell its story through a visual makeover to revive its relevance. Paying homage to the historic Black Gold bottles and the Danish “The Night is Black as Gold” campaign, we designed a darker than dark can that reflects the intensity of the product brand and the bold and more full-bodied pilsner experience.
Since launching the design back in 2017, the sales of Black Gold has increased by 45% in Sweden.
Got a similar project? Reach out to Client Director Ronnie Greve at email@example.com