Arla Unika is a unique range of cheeses drawing inspiration from the Nordic seasons, land and nature, and developed in close collaboration with Michelin-starred chefs. Everland worked closely with Arla to develop the brand universe for Unika, including the name, tone of voice, food styling and images as well as the entire look and feel inspired by the raw nature and terroir.
The packaging tells another story of Arla, highlighting their high quality products through a more tactile and personal design language that positions the products as they deserved: the best of the best. The choice of materials had to be unpretentious, authentic and have a tactile feel, without getting over-romantic.
Curious to know more about how we might help you? Contact Design Director Mikael Tonning at email@example.com