Jalm&B. Fine Frozen Bakery.

Better bakery products at home. Bakery enthusiasts behind Il Fornaio and Trianon wished to create a new series of fresh organic bread. We developed the name, visual identity and packaging design for Jalm&B, ensuring that the proud bakery heritage would shine through the crowded freezer counters. The packaging solution is simple and modern, communicating premium frost products with design elements kept to a minimum to fit the retail channel.

In order to meet the client’s wish to keep SKU’s at a minimum, we used the same pack across products and differentiated them through individual product labels on uncoated paper.