Since 1850, Beauvais has been part of the Danish lunch and dinner table. With new players and international brands entering the market, the traditional Danish food manufacturer looked to regain its relevance with consumers through a range of new products and a design strategy to support the journey forward.
At Everland, we worked with Orkla, the company behind Beauvais, to build a revised brand platform to serve as the foundation for new products, a revamped design universe and brand communications. An ambitious journey, that will help position Beauvais as your indispensable helper at home.
“We all know Beauvais and many people have it at home, yet the brand simply wasn’t as relevant as their products. We see this situation often, and the risk is that other brands take your market share, with a similar range of products. We wanted Beauvais to become part of people’s’ lives again, not just their meals,” adds Christian Halsted, Strategy Director at Everland. “Their new revamped brand and design will support their journey forward. Making sure that this proud Danish company remains an essential part of everyday life.”
Our design balances Beauvais’ history, heritage and aspiration of serving Danish families’ constantly evolving needs. The range spans a wide range of products with dynamic designs that position each of the products as a hero within their category, while simultaneously tying them all together.