Democratising Kombucha. New Line for Læsk Explores DIY Fermentation Opportunities.

In November last year, IKEA announced the second edition of their startup program IKEA Bootcamp. Our friends at Læsk were among the 18 passionate and innovative start-ups to join the program in Älmhult.

For the IKEA Bootcamp, growth-stage start-ups are invited to take on the challenges regarding being affordable, accessible and having a positive impact on people, society and the planet.

Together, Læsk and IKEA set out to test the opportunities in enabling people to micro-brew their own kombucha at home. Combining expertise in fermentation and DIY experiences, they co-created a complete kombucha brewing kit solution including tea, jar and kombucha.

Læsk asked Everland to bring the new Læsk design to life with the usual touch of Læsk’s tongue-in-cheekiness. And it’s as easy as 1, 2, 3. First, you brew tea, mix in some sugar and then add a can of kombucha. Then it’s alive and ready. A simple journey that was the inspiration for the design experience too.