Merry Spirits. New year, New Christmas Spirits from Aalborg Akvavit.

Christmas is about traditions. Since 1982, Danish spirits company Aalborg Akvavit have had a tradition of their own – the annual Christmas Spirits. We helped design the limited edition spirit and keep the tradition alive again this year.

You don’t mess with a tradition which is why the Christmas aquavit still tastes the same since its launch. However, the design changes each year. Every year, Aalborg Akvavit team up with a Danish artist for the packaging design on their annual Christmas aquavit. This year, it is Danish cut-out artist Jette Frölich.

Using Frölich’s work as illustration, we created a packaging design that emmets of Christmas decorations. Frölich is an icon within Christmas design because of her classic and mesmerising paper cut-outs. The new bottle design makes a simple background for her enchanting and simple design – in true Christmas spirits.

Stop your sleigh at a local store and pick up an Aalborg Akvavit Christmas Spirits anno 2018.